American Heart Association – Life is Why Campaign

NTBA is an official ‘Life is Why’ Regional Partner for the American Heart Association during the month of February, or National Heart Health Month. This campaign helps raise awareness for cardiovascular diseases and stroke. Heart Disease is the number 1 killer worldwide and that is why AHA continues to advance its mission to build longer, healthier lives.

Our In-Store Campaign runs throughout the whole month of February in hundreds of our stores across the DFW metroplex. With every dollar contributed to the American Heart Association, they are able to fund innovative research, fight for stronger public health policies, and provide critical tools and information to save and improve lives. Help us fight back together and affirm that we’re more powerful than these diseases...because everyone has a reason to live a longer, healthier life…and that reason is why we give. To find out more about how you can get involved, visit