Executive Leadership

Britt Lyon

Britt is the Chief Operating Officer at North Texas Business Alliance Co-op. He has led NTBA since 2012 and spearheaded their successful efforts to drive sustainable growth, maximize program compliance and increase shareowner value for members and vendors. His insatiable drive to succeed, in partnership with the executive leadership team support, has transformed NTBA into a highly competitive entity in the C-store industry. In addition to his role at NTBA, Britt is also an integral part of NATA’s Marketing and Promotions Committee that secures national partnerships on behalf of NATA’s membership of 4,000 convenience stores. With over 34 years of industry experience, he is a multifaceted leader with exceptional success in strategic leadership, sales operations, business development, and product commercialization across convenience retail, large store, club, and on-premise channels.


Ralph Hooda

Ralph is the President of the North Texas Business Alliance Co-op. He has been on the NTBA board for five years and has implemented successful initiatives for driving change and improving the governance model at NTBA. He is also on the National Alliance of Trade Associations Executive Committee and Marketing and Promotions Executive team. Ralph was recently elected to the Vice Chairman position of NATA. He previously held the NATA MPC Lead position, where he worked on securing national contracts for the members of twelve trade associations across the United States. He has been in the convenience store industry since 1981, previously running three stores in Manhattan and now running 28 gas stations and beer and wine stores across the metroplex. Ralph is also the President of a group that has properties all over the country, in addition to, holding leadership positions for the DFW International Alliance and AKF North Texas team.

Rafique Poonja

Rafique is the Vice President of NTBA and has been in the business since 1988. He has owned multiple stores and is very experienced with the ins and outs of running businesses. Rafique has expertise in financial management, supply management, and analyzing growth factors. His successful entrepreneurial initiatives and acquired business skills enable him to negotiate great deals with our vendors.

Yousof Hakemy

Yousof has been on the NTBA Board of Directors for five years and serves as the Hon Secretary. He has served our Jamat here in North Texas for over three decades through various institutions with an impeccable dedication. He is also a successful businessman with over 33 years of experience in the business world. Yousof owns and operates over thirty business entities ranging from convenience stores, liquor stores, gas stations, real estate holdings and developments, land banking and commercial real estate entities in the conglomerate of his family businesses. Yousof’s experience and knowledge in the said businesses that lead to success in those fields over the years, has allowed him to excel in the skill of negotiating, strategic thinking, and decision making.

Saleem Lalani


Aseem Khoja

Aseem has been a NTBA Director since 2 years and serves as MPC Lead, where he helps to negotiate programs for our members. He graduated from the University of Houston with a Bachelor of Science degree. Aseem currently owns and operates several commercial sites in the DFW area. With 15 years of experience, he has also managed C-store chains in Oklahoma and Missouri. His passion for advocating for our members and being a source of support is what constitutes his role in NTBA.

Hussain Lakhani

Hussain has been a Director at NTBA since 2017 . He has been in the C-store industry since 1987 and actively works with vendors to strategize initiatives that benefit NTBA members. By bringing in better deals on products and services, Hussain is a fundamental aspect of improving the quality of life of our convenience store owners.

Asif Hemani

Asif is a Director and has owned multiple convenience stores in the North Texas Area for the past 30 years. He has in-depth knowledge and experience on the retail side and uses these skills to ensure negotiations with vendors and suppliers are maximized positively for our members.

Ali Samnani

Ali has been a Director at NTBA for over a year. He is an active entrepreneur in the DFW metroplex, with over 27 years of experience in the C-store industry. In addition to owning a multitude of convenience stores and gas stations, Ali has served in various Jamati institutions for the last 25 years. His experience in handling a variety of business ventures within the community has enabled him to provide meaningful insights to our members and make a difference in the business world.