Executive Leadership

Britt Lyon

Britt is the Chief Operating Officer at North Texas Business Alliance Co-op. He has led NTBA since 2012 and spearheaded their successful efforts to drive sustainable growth, maximize program compliance and increase program value for members and vendors. His insatiable drive to succeed, in partnership with the executive leadership team support, has transformed NTBA into a highly competitive entity in the C-store industry. In addition to his role at NTBA, Britt is also an integral part of NATA’s Marketing and Promotions Committee that secures national partnerships on behalf of NATA’s membership of 4,000 convenience stores. With over 37 years of industry experience, he is a multifaceted leader with exceptional success in strategic leadership, sales operations, business development, and product commercialization across convenience retail, large store, club, and on-premise channels.


Mansoor Ali

NTBA President Mansoor Ali, is an entrepreneur with refined leadership, management, and people skills. His industry experiences cut across multiple industries including sales, marketing, Insurance, Finance, Digital Advertising, AI and Information Technology. A strong sales professional, he is proficient in Negotiation, business development, business planning, telecommunication carrier sales. Mansoor is the President of FOODPLUS INC and its subsidiaries. He holds Agile Scrum Practitioner and Business Analyst Certification. He has also gotten P & C General Line Insurance Certificate from Kaplan University along with an ACS in Computer Science from BCC, FL.

Amir Alwani

NTBA Director

Aseem Khoja

Aseem Khoja is the Honorary Secretary of the North Texas Business Alliance Co-op. Aseem has been a NTBA Director and served as MPC Lead, where he helps to negotiate programs for our members. He graduated from the University of Houston with a Bachelor of Science degree. Aseem currently owns and operates several commercial sites in the DFW area. With 15 years of experience, he has also managed C-store chains in Oklahoma and Missouri. His passion for advocating for our members and being a source of support is what constitutes his role in NTBA.

Asif Hemani

Asif is a Director and has owned multiple convenience stores in the North Texas Area for the past 30 years. He has in-depth knowledge and experience on the retail side and uses these skills to ensure negotiations with vendors and suppliers are maximized positively for our members.

Noor Merchant

NTBA Director